I'm not the most tech-savvy of gals; anything related to computers that can't be explained in a short YouTube video is too complex for me. BUT, I am excited to create an advertisement that I'm proud of because literacy is an issue I feel very strongly about. Cosmo, while terribly fun, does not constitute brain-food (it's really the equivalent of a Pop-tart as mind nutrition goes)--eat your book veggies or no dessert!
Now, how to present the facts about how READING IS FUN/COOL/MAKES YOU SMARTER/MORE EMPATHETIC to teenagers in a fresh, engaging way? I think I'll be using logos and pathos, with maybe a little ethos thrown in for good measure. The report that I read, prepared by the National Endowment for the Arts, had tons and tons of good stats on the effects of reading on teens. It particularly stood out to me that there is a strong correlation between reading and high reading comprehension scores on standardized tests (SATs, SATs, she whispers softly in the background) *wink wink nudge nudge.*
I definitely want to use video, since stills in ads sometimes seem kind of dull. As a laugher at SNL, I was thinking that it might be funny to have a "reading dating app" commercial in the style of their commercial spoofs. OR idea #2 is a bunch of teenagers in a blackout without wifi (the horror) who have to READ to fill the time. I'm still playing around with the particulars of it!